Kick off football season with a PSA from Muscular Dystrophy Association (MDA) featuring professional NFL running back, Nyheim Hines.
Nyheim was 14 years old when his mother was diagnosed with muscular dystrophy and with MDA’s support, she receives the guidance, services, treatment and care she needs.
MDA is also there to help Nyheim’s biggest fan, Ethan who has been living with Duchenne muscular dystrophy since he was 2 years old. Thanks to MDA, Ethan has more hope than ever with the first-ever FDA approved gene therapy treatment for the disease released just a few months ago!
Join Nyheim Hines and get in the game to help MDA. Please download and air this PSA today.
Ken Sutcliffe dedicated his career to saving lives as a U.S. Army veteran and as a fire fighter. He never thought that one day he’d be fighting for his own.
In Answering the Call, a new PSA from the Muscular Dystrophy Association, (MDA), you will meet Ken who was diagnosed with amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease. Thanks to MDA, he and many others like him are receiving the treatment and care that they need to live longer and love stronger.
Air Answering the Call today. When you do you are helping MDA lead the way in accelerating research and advancing care in your local community.
Muscular Dystrophy Association (MDA) is the #1 voluntary health organization in the United States for people living with muscular dystrophy, ALS, and related neuromuscular diseases. For over 70 years, MDA has led the way in accelerating research, advancing care, and advocating for the support of our families. MDA’s mission is to empower the people we serve to live longer, more independent lives. To learn more visit mda.org and follow MDA on Instagram, Facebook, X, Threads, TikTok, LinkedIn, and YouTube.
For questions, please contact mediaservice@psadirect.com.
